Blind dating chris
They began work on Crazy Blind in July 2007 and assigned three of the company's nine engineers to build the website.The site made it easy for users to go on blind dates within hours of signing up.This time, the radio stations went along with the plan.In New York, "Goumba Johnny" Sialiano and "Hollywood" Sean Hamilton, hosts of the afternoon rush-hour show on dance station WKTU, repeatedly praised the site, claiming that even their "loser" producer had wrangled a week's worth of blind dates."Any place you might advertise to attract daters, someone's already there," he says. In May, Facebook founder Mark Zuckerberg announced that outside software developers could build programs, called widgets, that would operate within his company's wildly popular social network.The problem, as Yagan saw it, was that operating inside Facebook would seriously constrain Ok Cupid's ability to sell advertising.The problem: The media had more or less ignored the launch.With the exception of some blog mentions and a product placement deal with an Austin radio station, KROX, no media outlets covered Crazy Blind during the first month. Yagan says he paid the station ,600 with the understanding that Deb O'Keefe, a morning deejay, would go on a blind date and endorse the website.
The Decision Yagan and Coyne decided that the potential rewards of press coverage and increased Web traffic from a blind-dating site outweighed the benefits of buying advertisements or developing more features for Ok Cupid." Yagan knew that the site's appeal -- the novelty of instantaneous hookups -- might be off-putting to some users, so he instructed his software developers to add an option of arranging double dates, which would offer safety in numbers."Men will look at this and say, 'Sweet; I can get a woman delivered to me,' " says Yagan. This way they'll only need to bring half a canister of mace." To further mollify wary users, he also set up a text messaging system that routed messages through his company's servers. As a math major at Harvard in the late '90s, Yagan forever altered the market for student cheat sheets, then dominated by the iconic black-and-yellow Cliffs Notes booklets, with his Spark Notes, a free Web-based copycat.
Next, Yagan went after the music business, creating the file-sharing tool e Donkey.
That way daters could contact one another without exchanging phone numbers.