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However, there are some who do not mind shelling out a few hundred to at least try and find their best match.
Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs 1-2 crore.
It also doesn’t actually matter what your marital status is. For users, typical use cases are a mix of long-term, casual and platonic relationships, flings or even friendship beyond dating.
Tinder, for instance, offers Tinder Plus, a monthly subscription-based product (priced at Rs 899) which allows users unlimited swipes, limited ‘super likes,’ and the ability to find partners in multiple locations, a feature it calls passport.
He reckons these companies will have to devise a long-term plan for survival, saying, “Dating apps are a top 10 city phenomenon in India, just like ecommerce apps.
The success of these apps will come from the number of authentic female profiles on the apps and how much time users spend on these apps.” But investors remain bullish.
That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years.
India, though never a priority market, was just about getting started. According to the latest census, in 2011, 85 million urban Indians were considered single, potentially looking for partners.