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Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.
If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.
Some 42% of Americans now know someone who has used an online dating site or app, up from 31% in 2005.
And twice as many people now know someone who has entered into a marriage or long-term relationship after meeting through an online dating site or app—29% of Americans now know someone who met their partner this way, compared with just 15% in 2005.
The five sites with the most mentions in each year are listed below: The online dating marketplace has undergone dramatic changes since we conducted our first study on this subject in 2005.
In particular, many services now offer cell phone apps that allow users to update their profile, search the profiles of others, and find potential dates in their area using their mobile phone.
Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.