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For starters, 40 percent of frequent site users are already married.If your new idea has that same potential for misuse, is it worth the risk to your reputation?So there's no longer a negative stigma attached to online dating," said the report's author, Victor Anthony, Topeka's managing director of Internet media. In a recent Pew Internet survey, 59 percent of Americans said they consider online dating a good way to meet people compared with 44 percent in 2005. are single, meaning there's plenty of opportunity for dating sites.
But even though the industry as a whole is growing, not all online personals sites are created equal, and analysts say only a select few make for good investments.Related: John Mc Afee Offers Ashley Madison Post-Hack Analysis Investors and customers alike want to see return that can be measured against the costs.Value propositions such as “easier to use” or “find better partners” rarely compete with terms like “half the cost” or “50-percent faster.” Make sure your new innovation has a quantifiable value proposition.The average dating site customer spends just 9 a year for online memberships, which more than pays for itself to the tune of ,803 in cost savings from fewer dates," the report said.
Mobile technology is another driver of industry growth.
Yet almost no one in this business makes any money, since it comes with a larger list of challenges than most other opportunities I see.