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Find out what services they offer, where they advertise and their approach to attracting clients.
Come up with ways to differentiate yourself, whether through pricing, offering varied services or creating an exciting personality for your dating services business. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events.
If the event is successful you may get callbacks from the participants for more dating help.
Sometimes finding the perfect date means seeking assistance from an experienced matchmaker or relationship expert.
Some hosting accounts also give you what are called content management systems, or CMS options (see Resources below).
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Make sure the flyer is specifically addressing people from the demographic you are targeting--for example "Divorced Men for Divorced Women" would be a good headline.
Hand out professional business cards that identify you as a matchmaker and offer special deals for matchmaking services.
For example, there has recently been a jump in the number of interracial matchmaker sites in response, to the trend toward interracial dating.