Social networking and online dating
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In addition to that, online dating can also be seen as a romantic fantasy, where the ideal partner is constructed in the minds of the user. In 2012 Sean Rad and Justin Mateen had the idea of creating the first dating platform, which was only constructed as a smartphone application and not a website. Therefore the new possibility of dating through Social Media became even more relevant, especially for Generation Y, which could be just as well called smartphone generation (Stampler, 2014). This also goes hand in hand with the theory of Schau and Gilly (2003) mentioned before, which states that people tend to create a digital imsgr and therefore different self when using Social Media trough e.g. Ward (2016) talks about a similar concept called impression management which likewise deals with the fact that people tend to present themselves in a way which they think is catchy towards the other sex and helps them felling more confident in the dating world.
The aim is to have as much control as possible of the impressions others have of you and therefore manipulation is an alarmingly often used tool. online dating apps pay extra attention to which pictures they choose as it represents the first impression. Tinder and the Dawn of the “Dating Apocalypse” Available Online: [Accessed 29.
Jin and Martin (2016) compare online dating with shopping, as there is the possibility to first look at a major amount of potential partners (or clothes), and then at end just contact the ones who seem most interesting (or buy the favorite piece).